A highly contentious renaming of the El Estero Water Treatment Plant required the expertise of a sensitive, environmentally conscious and extraordinarily creative consultant to fix this significant problem? At the rock bottom rate of $33,000, the El Estero Waste Water Treatment Plant was renamed “El Estero Water Resource Center.”Yes, you heard right: Eliminating the word “waste” sent our funds down the toilet. Waste by any other name still stinks, as does flushing our tax money down the drain. Could we have simply done it as the zoo does with naming a new baby animal? It is far easier and less costly.