SANTA BARBARA An enforcement action against wildfire protection company Sunseeker Enterprises Inc. and its owner has been filed by Santa Barbara County District Attorney Joyce Dudley, according to a Monday news release.
The lawsuit alleges that Sunseeker Enterprises and owner James Mosely have made false advertising claims about its wildfire protection product, SPF 3000 Clear Spray, according to the news release.
The action seeks civil penalties of at least $5 million, restitution for harmed consumers, and a permanent injunction.
Sunseeker markets the SPF 3000 Clear Spray product as a clear coating that can be applied to the exterior of a home to prevent it from catching fire, according to the news release.
The enforcement action arises from Sunseeker’s advertisements claiming that SPF 3000 Clear Spray “provides protection against heat and embers up to 3000 degrees Fahrenheit,” is “effective for 5+ years after a single application,” was developed “through collaboration with NASA and the U.S. Forest Service,” is “non-toxic to humans or animals,” and uses “[t]he best eco-friendly fire protection materials,” according to the news release.
Said Ms. Dudley, “If consumers falsely believe that their homes are protected from wildfires, when in fact their homes are not, those consumers could delay evacuation, placing their lives, the lives of their loved ones, and the lives of First Responders at great risk.” Los Angeles City Attorney Mike Feuer has joined Santa Barbara County in the action.