Homegrown pop star Katy Perry and her fiancé, actor Orlando Bloom, are now part owners of Goleta-based health and wellness brand Bragg Live Foods, known for producing such natural products as apple cider vinegar, salad dressings, olive oils and beverages.
Bragg was founded in 1912 by the late, renowned health advocate Paul Bragg, and for 65 years has been operated by current CEO Patricia Bragg, his daughter-in-law, according to Business Wire.
A statement on the company’s website by Ms. Bragg stated that she has known Ms. Perry for years and is delighted to have her involved in the company.
“I’ve known superstar Katy Perry and her family since she was a child and I had the privilege to give her her first guitar. She’s long been a health advocate and Bragg user, and I’m beyond thrilled to share that she is now a part owner of Bragg, together with her wonderful fiancée Orlando Bloom,” the statement reads.
In a post on her Instagram account, Ms. Perry echoed that she got her first guitar from Ms. Bragg and said she and Mr. Bloom are “so proud” to be involved in “the next chapter” of Bragg. The post also included a picture of a Business Wire press release announcing the acquisition. In the release, Ms. Perry stated Bragg products have been a “staple” since her childhood as well as remedy in her professional singing career.
She added, “I’m deeply familiar and aligned with Patricia’s mission to make the world a healthier and better place, and I am so honored to have the opportunity to be a part of the team that will bring the magic of the brand to a new generation of consumers.”
Other Bragg investors named in the release include private equity firm Swanter Pace Capital, investment firm Dragoneer Investment Group, and Pressed Juicery founder Hayden Slater.
Ms. Bragg stated in the release that she is “thrilled” to partner with her new investors to “bring Bragg products to more people,” calling the acquisition “a very special moment.”