SANTA BARBARA The sandwich viewed as revolutionizing breakfast in America will be celebrated later this month during the 12th annual Herb Peterson Day.
The annual event, scheduled for Jan. 28, commemorates the life and legacy of Santa Barbara resident and inventor of the iconic Egg McMuffin, Herb Peterson. During the celebration, customers at participating McDonald’s restaurants in Santa Barbara and Goleta will be able to purchase the breakfast sandwich for $2 all day long, according to a news release.
Mr. Peterson opened his first McDonald’s restaurant in 1968 and expanded his business to come the owner and operator of the six McDonald’s restaurants in the cities of Santa Barbara and Goleta. The idea of the Egg McMuffin was modeled after Peterson’s personal breakfast favorite, Eggs Benedict.
Legend has it that Mr. Peterson contacted a local blacksmith and asked him to make an iron ring to keep the eggs round and tidy as they were cooked for the sandwich. The idea was presented to McDonald’s Founder Ray Kroc in 1972, and within a few years the sandwich became the platform for McDonald’s from coast to coast.
The sandwich will be sold all day at local restaurants, with a limit of two sandwiches per customer, a la carte only. Tax may apply.